Consumer behavior: Types and Theories

What is Consumer Behavior Consumer behavior (also known as buying behavior or consumer decision) in marketing is the study of how customers choose, buy and use goods and services. The aim is to satisfy their needs and wants. These customers can be individuals, groups, or organizations. It is the actions of consumers …

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Gross Domestic Product (GDP) Formula and Calculation

Gross domestic product (GDP) in economics is the monetary value of all the finished products and services produced during a specific time period. It is a broad measure of a country’s domestic production. Therefore, it serves as a gauge of a given country’s health. In other words, GDP measures the value of …

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National Income – Meaning and Concepts

Introduction National income is the total value of income that individuals and enterprises earn in a country. It means the value of goods and services a country produces during a financial year. It is therefore the net income of all economic activities of a country during a year period. We view national …

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Economic systems: The 5 Types of Economies with Examples

Introduction An economic system is a structure of decision-making. It has to do with the policies and entities that shape it. It involves production, firms, distribution of economic outputs, and input allocation. An economic system is a combination of various entities. These entities provide an economic structure that defines the social community. …

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Starting Up A Business: Idea, Financing, Advertising

  Starting up a business anywhere in the world is quite challenging, especially for people who have never had an experience of any sort. The major challenge experienced by a business start-up could range from crafting an idea to developing that idea, raising funds, and many more. It is however worthy to …

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Skills and Strategies for Effective Time Management

The idea of effective time management is one that has left people with questions and confusion over the ages. Time as an invaluable tool is one that cannot be managed in the literal sense. It is a commodity whose usage cannot be handled, stored, or controlled like the others. The rising challenge …

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Inflation: causes, types, effects and control

Introduction Inflation is the persistent rise in the price of goods and services. This rise in price to the fall in the value of money. We can also view it as a situation whereby too much money pursues few goods in the same economy. This economic situation is within a given period …

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Manufacturing Industry: Types, Features and Examples

What is Manufacturing Industry? To manufacture means to produce by the use of machinery, especially in large quantity. Manufacturing industry simply refers to the changing or transformation of raw materials into finished products in the factory. Firms which belong to the manufacturing industry are those which are involved in the making of …

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